Square Enix Collective is a curated platform that enables creators to post ideas, and gamers to judge whether those ideas should become reality or not. If an idea is supported by the community, Square Enix may offer to support the project through crowdfunding as well as via Indiegogo or Kickstarter. Essentially, Square Enix are trying to help small teams build awareness of their ideas, and ultimately self-publish – while retaining IP and full creative control.
For Indie Developers this is one of the best solutions out there to getting your game the awareness it deserves, and with the years of experience with successful publishing and marketing of video games who better to get advice from but that of Square Enix.
During EGX Rezzed last week we got the chance to chat in-depth about the Square Enix Collective and the games they had on show, with the Community Manager for Square Enix Collective, Toby Palm.